The 59-year-old writer said Greener Pastures started out as a piece of young adult fiction and became “really dark and somewhat sexualised”. Palahniuk fans can pay $200 to be “founder members” of his venture. His Substack launched officially at 5pm on Monday with a newsletter containing anecdotes and writing lessons. The first three chapters of Greener Pastures will be made available for free and will be published on 27 September and 4 October. The serialisation will be interspersed with short stories from Palahniuk and current and former students from his writing workshop in Portland, Oregon, as well as lessons on writing craft and how to navigate the publishing industry. Substack has paid Palahniuk an upfront sum for Greener Pastures and, unlike with a typical publishing advance, there are no conditions attached over what he writes. “That’s really attractive, the idea that you don’t have somebody editing the content of your work.” Palahniuk said he was approached by Substack to publish his next work on the platform and was drawn to an offering of editorial independence. Substack, which has based much of its appeal on attracting well-known journalists such as the Rolling Stone contributor Matt Taibi, has more than 500,000 customers subscribing to its roster of writers. It follows Salman Rushdie’s deal to publish his next work of fiction as a serialised novella on Substack, while Patti Smith and the Israeli writer Etgar Keret have also signed up with the company.
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